Gucci Biography

Gucci Biography?

If you are looking for Gucci Biobraphy, i suggest you a beautiful Book!

$17 from Amazon:The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed

The brutal 1995 murder of Maurizio Gucci, the grandson of the Gucci company founder, serves as entree into the history of one of the world's most glamorous fashion houses.

The author, a longtime fashion writer for Women's Wear Daily, wonderfully describes how Guccio Gucci learned, as a low-level employee at London's Savoy hotel in the 1890s, that luggage functions as a symbol of "affluence and taste," and then went on to create opulent leather goods that caught the world's eye.

Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence.

Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying.

Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud.
Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing.

Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history.